Marketing WordPress Themes Organically
Topic Category : WordPress Business/Analysis
Speaker Type : National
Speaker Bio : I am a digital marketing consultant and trainer based in Nepal with proven expertise in WordPress Product Marketing including Organic, Paid, Referral, and Email Marketing. Having worked with some of the greatest WordPress plugin and theme developers, I have hands-on experience in gaining tangible return on investment (RoI) for WordPress product developers and marketers.
As part of my digital marketing strategies, I rely heavily on Search Engine Optimisation, Search Engine Marketing, Social Media Marketing, Influence Marketing, and Data-Driven Analysis for preparing and executing scalable digital marketing campaigns.
Session Summary : In this presentation, I will be exploring the ways that WordPress Theme developers can increase sales/downloads of their themes along with methods for collecting marketing data and making data-driven decisions.
The session is divided broadly into two sections- first getting traffic and second collecting data and making data-driven decisions.
There are many ways a website or a theme marketplace can get traffic online. But this session will primarily focus on marketing WordPress themes using WordPress.org and search engine optimization methods including content, onsite and technical elements of a website.
The second part of the session will focus on data collection and analysis and the ways these data could be used for analyzing returns from various marketing campaigns and making data-centric marketing decisions.
Intended Audience : Developers, Marketers, Owners